CAR.IR
Brand Identity · Visual Identity & Digital Experience
Brand Overview
CAR.IR
CAR.IR is a digital automotive media platform that delivers the latest automotive news, in-depth vehicle reviews, and comprehensive car information. By providing reliable content and up-to-date market insights, the platform helps users stay informed and make confident automotive decisions.
Before this project, the brand relied solely on its logo without a supporting visual identity system. The objective was to refine the existing logo and develop a flexible identity system that could seamlessly extend across the website, editorial content, stationery, and future brand communications while preserving the brand's existing recognition.
Brand Exploration
Brainstorming
Brand Identity
Identity System