CAR.IR

Brand Identity · Visual Identity & Digital Experience

CAR.IR Brand Identity

Brand Overview

CAR.IR

CAR.IR is a digital automotive media platform that delivers the latest automotive news, in-depth vehicle reviews, and comprehensive car information. By providing reliable content and up-to-date market insights, the platform helps users stay informed and make confident automotive decisions.

Before this project, the brand relied solely on its logo without a supporting visual identity system. The objective was to refine the existing logo and develop a flexible identity system that could seamlessly extend across the website, editorial content, stationery, and future brand communications while preserving the brand's existing recognition.

Brand Exploration

Brainstorming

CAR.IR Brand Brainstorming

Brand Identity

Identity System

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